Have you ever hit rock bottom in life? Well, that was the beginning of Ian’s journey as a Branding Coach. 

Ian Lai has 24 years of experience in branding, advertising & design since graduating from an art college in 1998. In 2003, he co-founded a branding consultancy with clientele such as Nestlé, Nescafé, Maggi and Milo. 

But in 2009, he has lost everything in the business he invested 7 years in and left with nothing – No income; No clients; No confidence. But he saw something in a simple word while reading – Impossible. By adding an ’ – this magic word becomes I’mPossible. That moment gives him the spark he needed to restart everything. 

In 2010, Ian founded Brandtalks. Within a short period of time, our clientele has expanded to other states as well as other countries. 

Now, as a passionate branding practitioner as well as trainer, Ian has developed numerous training programs that aim to transform lives and bring the best out of individuals – to turn the impossible into I'mPossible with the power of Branding.