Tapping into The 'Moment of Truth' in Digital Marketing
In today's fast-paced digital landscape, businesses need to stand out to capture their target audience's attention. However, the secret to digital marketing success lies not in flashy content or trendy marketing techniques but in understanding and tapping into the 'Moment of Truth'.
The 'Moment of Truth' refers to the critical point when a customer interacts with a brand, whether it's on the website, social media channels, or other digital platforms. It's the moment when a customer decides whether to engage with the brand further or not. Therefore, understanding the 'Moment of Truth' and identifying it is crucial to creating an effective digital marketing strategy.
Unfortunately, common marketing advice such as click baits, TikTok, influencer marketing, or ads may not always make sense. These techniques may generate traffic and clicks, but they may not necessarily convert into sales. Therefore, businesses need to go beyond these strategies and identify the 'Moment of Truth' to increase conversions.
Join our upcoming OnStage to uncover the key reasons why common marketing advice may not make sense and let Jan Wong share how to identify and tap into the “Moment of Truth” in digital marketing.
Note: This session is available to both ReSkills and non-ReSkills learners. If you have friends or colleagues who would like to join the session, but do not have a ReSkills account yet, they can register for the session here: http://bit.ly/3YJbIk5