Purposeful Personal Branding for Founders
If you’re not branding yourself, you can be sure that others are doing it for you.
A strong personal brand - built through a combination of charisma, stances on trending topics, thought leadership on novel ideas, and the example of one’s actions - provides an edge when attracting investors and customers, inspiring employees, and building followers and fans (think Elon Musk and Simon Sinek).
A leader’s brand is intimately tied to that of their company.
A CEO’s personal brand is not only about them; whether right or wrong, it is inextricably tied to their company, and seeps into any external boards that they might represent. Beyond building and inspiring a team, a CEO must protect shareholder value and protect the brand of the company. Therefore, their position of authority and privilege requires a CEO to be much more cautious in how they represent all the organisations their name is attached to, and that caution extends to the opinions and values that they project. ~ Forbes
In this impactful session, learn about the following from branding expert Niney Chong:
- Attitude and mindset of purposeful presence
- What personal branding is
- What your presence says about you
- Communication profiling
- Effective communications skills
- Power posing
- Social and networking skills
- Purposeful styling theory and management for formal and informal events
- Understanding your face and body structure
- Accessories management
- Colour management
“Presence is more than just being there.” ~ Malcolm Forbes
Learn how to solidify your personal brand and inspire others with your presence by registering for this session!
***Note: This program is a part of the OnFerence titled "Creating & Building Impactful Businesses", organised in conjunction with Ministry of Marketing.Asia. Click this link to find out about all other programs conducted by seasoned industry experts in this OnFerence! http://bit.ly/3gxIbtp