Digital Marketing Basics

This class is a part of the ReSkills Career Booster Campaign.

Learning Outcome:
At the end of this session, you will be able to:
1) Explain the role and importance of digital marketing in a rapidly changing business
landscape
2) Discuss the key elements of a digital marketing strategy
3) Illustrate the different types of Digital Marketing
4) Demonstrate the skills in common digital marketing tools such as SEO, Social media and Blogs

Class Description:
Businesses are increasingly confronted with the need to participate and manage in a real-time digital environment. Hence, they need to consider how to take advantage of digital technologies as a tool and also for competitive advantage to analyze whether their current marketing strategies are in line with strategies for the digital market.

Not only does it provide with a comprehensive understanding of the impact of marketing in the digital environment, Digital Marketing targets the Web, mobile, iPads as well as social media in the context of both their technological understanding and facilitation of delivery mechanisms.

One should investigate globalization, adaptation, and real-time communication issues together with new forms of segmentation and an entire new paradigm of understanding consumer in this rapidly changing digital environment.

Come and Register to the OnLive class as we explore the basics of Digital Marketing which is a current market skill to have.

This class is a part of the ReSkills Career Booster Campaign.